Producing a national ad campaign isn’t clean work, it’s a wild mix of chaos, caffeine, and creative combustion. My job was to build the right team from the ground up, create the full production budget, and lead that crew through the jungle of deadlines, egos, endless revisions, traversing the country to get the right shots, negotiating with vendors, freelancers, ensuring VFX was on schedule along with post-production and the list goes on and on.

The Delivery: Six 30-second spots and one brand film, we came out the other side bruised, wired, and proud. Every frame was fought for. Every shot earned.